After having pioneered the offering of subsidized marketing services via our self-funded direct Grants Program, we at Cause Populi officially announce the end of the program. Since its inception in 2011, the Grants Program awarded over $1.7 million in subsidies to beneficiary nonprofit organizations with a variety of missions, from animal rights, to domestic violence prevention, and educational missions. We will continue to support the last few remaining grant projects pending completion until the end of 2017.
This decision came after much thought and consideration on the part of the company’s executive leadership, and in consultation with the Grants Program Advisory Board. We believe the advent of new technologies, as well as new incentive programs offered by social networks and advertising platforms make our grants program no longer necessary for those organizations who really want to promote their missions in today’s environment. Furthermore, the current political climate makes it very difficult for us to foresee the potential impact of the future changes to tax laws, and our corresponding ability to self-fund the subsidies offered by the program.
However, our focus remains to help and serve socially responsible organizations of all sizes, both nonprofits and for profit. We intend to continue to allocate a portion of our revenues to support nonprofits via reduced pricing, as well as a number of new programs and services that will be announced in the future. As the Grants Program comes to its end, we want to thank our clients, our staff, and our Advisory Board for their continued participation and support of the program.